Brand and color blocks

Digital Strategy & Web Transformation

As the digital strategy lead for the Nevada Department of Wildlife (NDOW), I oversaw the agency’s website migration, transitioning it from an outside vendor to an internally managed platform. I developed and executed a comprehensive web strategy, ensuring the site’s continued growth, usability, and effectiveness in reaching NDOW’s key audiences.

I led the expansion of the website, introducing new components, pages, and features that improved user experience and accessibility. Additionally, I developed and delivered training programs to NDOW employees, empowering them to manage content efficiently while maintaining brand and messaging consistency.

The success of this digital transformation was recognized nationally—NDOW’s website received the Association of Conservation Information (ACI) Award for Best Website in 2013 and 2014 for its excellence in user engagement, design, and digital outreach.

NevadaWild.org – Strategic Outreach Initiative

To expand NDOW’s engagement beyond traditional audiences, I conceptualized, designed, and launched NevadaWild.org, a dedicated outreach platform aimed at broadening public engagement beyond hunters and anglers. This initiative positioned NDOW as a resource for wildlife education, conservation awareness, and outdoor recreation, including birdwatching and archery education.

I led the development and implementation of custom features, including in-depth articles, feature stories, photo galleries, and video integration. Additionally, I established podcast publishing functionality, supporting the launch of the NevadaWild weekly podcast as a key outreach tool.

Through strategic social media campaigns, NevadaWild.org saw 18,000+ unique visitors within its first month. Within one year, the site successfully met key audience growth goals, with a 30% increase in female visitors and a 25% increase in users ages 18-35.